Less than a third of Brits believe businesses’ environmental claims –
Just 23 per cent of consumers take environmental claims and initiatives from businesses at face value, according to a new study by Sensu Insight. The 50 Shades of Greenwashing report reveals that almost a third (30 per cent) of Brits expect environmental claims from companies to be slightly exaggerated, while 14 per cent said they don’t believe them at all. This is largely due to the majority of people (71 per cent) assuming that claims are unlikely to be verified or checked by an independent expert or regulator, deeming them un-credible. The...