Gen Z believe it’s their responsibility to tackle climate change –
Gen Z’ers believe it is their responsibility to take action on climate change but they should not be responsible, according to new research. Gen Z is the youngest most ethnically-diverse and largest generation in American history, comprising 27 per cent of the US population. The Gen Z generation was born between 1997-2012, following millennials, and grew up with technology, the internet and social media which sometimes causes them to be stereotyped as tech-addicted, anti-social, or ‘social justice warriors’. Gen Z will soon become the largest cohort of consumers and brands who want a piece...