Credible sustainability means showing your work –
Sustainability reports convey companies’ commitments but rarely the real, challenging work that goes into meeting these ambitious targets. To give sustainability campaigns substance they should be supported by business drivers, sustainability goals and marketing prowess, Don Hoyt Gorman, content strategist at The Frameworks suggests. Large companies face a profound challenge with their commitments to social and environmental change. We’re all familiar with greenwashing and empty promises: storytelling without substance. But companies that are genuinely doing the work are also struggling: they’ve got the substance but they don’t know how to tell the...