How to avoid the ‘greenwashing’ label
Improving organisations’ sustainability credentials is becoming essential across all industries to avoid claims of greenwashing. More and more stakeholders are also putting pressure on companies to cut their emissions. Now more than ever, organisations need to make a concerted effort to reduce their impact on the planet if they want to meet the expectations of their customers, employees and stakeholders. “For many businesses that are starting to embrace sustainability, it is difficult to know where to start and despite genuine efforts, businesses can fall into the trap of greenwashing by...